I Hate Sales Pages, What’s In Them?
I hate sales pages. They go on and on and on about something. I don’t know what it is because i usually don’t read them. Would you want to spend 20 minutes scrolling down and down until you see the price of the product? I don’t. Why are they so looong? Why can’t they keep it to the point? Why can’t they have multiple pages? Can they NOT design a webpage or something?
It’s a tactic obviously. Besides, people who are interested really do read everything to the last word. So lets break the sales pages down into parts.
I MADE THIS MUCH IN THIS AMOUNT OF TIME!..AND YOU CAN TOO!
This headline grabs the reader’s attention. Hmm….I didn’t achieve what he did…let me see how…It makes the reader think how they can also use this program to do what the author did. Usually, these lines are to the point, provocative and attention grabbing with colors such as red and yellow.
Hello Dear BLAH!
This is usually after the top part of the sales page. It’s designed to be the personal side of the author. It makes readers believe that they author is talking directly to them. It introduces the author, his background, how he came into affiliate marketing how long he’s been in it and how he used the methods in the book he’s selling to make the amount of money claimed. Phrases used commonly are “THEN I DISCOVERED THIS METHOD…”
THIS IS WHAT I’M SELLING
This is the part where the author talks about the product. Usually, it will have outrageous claims such as “automatic money” and so on. If it’s an eBook, the author might include how many pages the book has, the table of contents, and the chapters of the book. Each highlight of the product is usually supported by pictures the author provides that shows that the product or the contents of it work.
THESE PEOPLE USED IT TOO!
Here comes the testimonials. This section will include supposed customers who’ve purchased, or reviewed the product before it came out. The testimonials always seem real with pictures and sometimes they will get a leader in the field to support the product. Since it’s a testimonial/rave of the product, nothing negative is shown. The people who provide testimonials will also include the URL of the website they have. This is important because I despise fake testimonials without last names, pictures and websites.
NO WAIT THERE’S MORE!
This is the bonus part. The author gives bonuses #1, #2, #3, that’s valued over freaking $4999!!!. REALLY? Who sets these prices anyway? The bonuses are supposed to make you think that wow that’s not all he gives, there’s more! Most of the time, the bonuses will include another eBook, a recording of someone’s interview, or a guide to the program.
THE PRICE IS $99, NO! $79! NO IT’S…
All for a low price of$59! And yes, they will “cross out” those old prices so you can see he “really” reduced the price. Payment is accepted by all credit cards. Money back guarantee and so on.
If you were hyped-up and have read everything to here word for word, chances are you will whip out your wallet. And why do they make it so long? People do not like to click…supposedly. That’s why it’s just one looooong page….personally, I rather click for clean contents than click. I like Google’s sale page for adwords, adsense and so on. Simple, and to the point. But for sales pages, I guess this is how it works.
