How Big Is Your List?
What is a list? It’s a list of names who subscribed to your newsletter, previous customers who have purchased products from your site before, or subscribers in your blog who are in a email list instead of RSS feeds. These are potential future customers that you haven’t tapped for future products that you will promote. I will list some reasons why it is so important to have a list because if you don’t have one, you are still a newb, like how I used to be 3 years ago.
THE LIST IS FREE TRAFFIC
You’ve already gotten their email address. All you need to do is email them whenever something huge is about to hit the market, get them ready, pre-sell with your website. When the product hits the market, give them incentives to buy through your affiliate link with pile-on bonuses. You are not paying for their clicks from Google Adwords, Yahoo, or MSN. This is potential money maker and most new marketers do not utilize this.
THE LIST IS BULLSEYE TARGETED
The people who are in your list have shown interest in your niche or have purchased products from you before. That just means that this is the most targeted group of people that you have access to. CTR through these names will be high and all you have to do is use your autoresponder to keep personal with these people, let them know what’s going on with you and the market.
HOW TO KEEP YOUR LIST
People are turned off by barrages of promotional offers and they will probably just erase your email even before reading it. Like I’ve said before, be personal with them. If you are going away for a while, let them know “oh I’m going on a vacation, i hope it’d be great” something like that works. Also, give them free promotion that may be helpful to them such as an e-book or an article that you’ve found that’s interesting. Let them know in advance that a product is hitting the market and the readers are the first to know.
AUTORESPONDERS
Chances are, you probably can’t get yourself to email hundreds nor thousands of people. So what do you do? You outsource it to other companies. That way, you save yourself the trouble, plus you won’t get arrested for spamming. There are two big autoresponder companies that are very popular. They are:
These companies charge a nominal monthly fee but the services they offer is outstanding. You can choose to have multiple lists, single and double opt. options, move names from one list to another, just to name a few. Check them out and choose what you think is best.
-ChunJae
