Google Adwords Management for Beginners
So you’ve found your niche and you want to start your Adwords campaign. Let me tell you, Google Adwords is dangerous…in an hour, you can almost drop your whole budget for the day if you do it wrong. So i’m going to give you some tips to help you manage your adwords campaigns. If you follow these steps, you can optimize your keywords, bid less on them, and ultimately create more profit.
1. SET A REASONABLE DAILY BUDGET
Having a good amount of a budget for your campaign each day is crucial. You don’t want to budget too low or too high. Google gives you an estimator that calculates this according to CPC and estimates of clicks each day but most of the times it doesn’t work well. Set an amount that you can handle each day.
2. SPACE YOUR ADS
Show your ads evenly throughout the day. If you choose accelerated ads, your ads might not show up at the end of the day when your budget runs out. By spacing evenly, you can be assured that your ads will show all day.
3. REMOVE BAD KEYWORDS
By tracking keywords, you should remove keywords that are performing poorly. After 100 clicks, you do not get any sales from that keyword, remove it and replace it with another keyword and ad. The faster you find those keywords, the more you can focus on other keywords that are turning in profits.
4. DO NOT LOWER YOUR CPC BIDS
After you find your profitable keywords and you feel like you want to lower your CPC bids, don’t do it! Google probably won’t keep your ranking, your ads will show at lower rankings instead of showing your ads at the same place with lower CPC. It will decrease the amount of targeted clicks and your ROI will fall.
5. YOU DON’T NEED TO BE #1
1-2 Rankings for your ads will be bullseye for happy clickers. These clicks will not be really targeted and if they do click, usually they will just browse around and leave without purchasing anything. You will be wasting precious money by doing that. Target rankings 3-6. Research shows you will get more targeted clicks from that area.
-ChunJae
